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Orange transforms its event tarpaulins into responsible bags
Giving a second life to event tarpaulins with Orange
Every sporting event generates large volumes of technical textiles, often with limited use. Orange wanted to make these materials part of a circular approach, by transforming them through a concrete textile recycling project. The brief entrusted to LOSANJE was to design a useful object, in line with the brand's universe, and meaningful to employees.
Design a durable object in line with the brand's image
Faced with a tough, inflexible material, our design office came up with several prototypes combining technicality, durability and design. The final product: a functional, attractive duffel bag made in France from the event's barrier covers. This choice enabled us to make the link between the world of sport, Orange's CSR commitments, and the valorization of existing resources.
Distributed at an employee gifting event, these bags embody a new way of thinking about communication objects: more sustainable, more concrete, more engaging. This project illustrates how textile upcycling can become a lever for coherence, brand enhancement and environmental impact, right down to the smallest detail.
A responsible textile initiative for internal communication
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