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The Metropole of Greater Paris gives new life to Olympic tarpaulins
Revaluing Olympic tarpaulins: a responsible legacy project for the Greater Paris Metropolis
In the wake of the Olympic Games, the Metropole du Grand Paris decided to adopt a circular economy approach to its communications media. Faced with over 20 tonnes of advertising tarpaulins, the local authority opted for a textile recycling solution: upcycling. The aim: to transform these materials into durable, meaningful objects in line with its responsible purchasing policy.
Turning advertising tarpaulins into sustainable accessories made in France
Working alongside our partner workshop Résilience, our design office created a complete range of upcycled accessories, combining technicality, aesthetics and durability. The result: almost 12,000 products have been manufactured locally from PVC tarpaulins, and distributed to agents and at institutional events.
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By integrating upcycling into its responsible purchasing and event waste management strategy, the Greater Paris Metropolis is showing that circularity can become a concrete lever for public accountability.
An exemplary textile project to promote collective pride and impact
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