Lou Rugby upgrades its jerseys for responsible gifting
A marketing operation designed to build fan loyalty
Sports merchandising plays a strategic role in the image of clubs and the experience of their communities. Through MCom, an agency specializing in personalized textile products, Lou Rugby has chosen an innovative approach: transforming its old jerseys into unique products steeped in history, while integrating an exemplary circular recycling approach.
Design accessories with high symbolic value
Losanje's research department developed a design based on the Lyon team jerseys. Each bag retains identifiable elements (collars, logos, sponsors), to preserve the authenticity of the jersey and highlight the club's history. The textile products are cut and assembled in our own industrial workshop, guaranteeing robust, aesthetic bags in line with the rugby team's graphic identity.
These duffel bags, offered to the club's biggest supporters, reflect the club's commitment to acting responsibly. This initiative perfectly illustrates the potential of upcycling in sport: - Giving a second life to unsold goods by creating products with high perceived value - design merchandising that is desirable, functional and innovative - Strengthen brand image and proximity to the club community - Implement a concrete and environmentally visible circular approach
Durable, memorable products
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