The European Metropolis of Lille transforms its Olympic tarpaulins into sustainable accessories
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Upgrading event textiles: giving a second life to Olympic tarpaulins with the European Metropolis of Lille
In the wake of the Olympic Games, the European Metropolis of Lille embarked on a concrete process of reflection on the future of the promotional tarpaulins used on its territory. Rather than resorting to destruction, the local authority opted for a more responsible and ambitious solution: to transform these 2,500 m² of PVC tarpaulins into meaningful everyday accessories. With Losanje, MEL has integrated upcycling and local textile production into its circular economy strategy.
Transforming event tarpaulins into eco-friendly textile accessories
To give a second life to these signage tarpaulins, Losanje took charge of the entire process: design and prototyping by our engineering department, industrial cutting of the tarpaulins using our production tools, mass production entrusted to our partner workshop Résilience, in France. The result: over 12,000 upcycled accessories distributed to MEL employees, elected representatives and partners, replacing new purchases. A way of upgrading existing equipment while limiting its environmental impact.
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This short-circuit production process embodies a new way of integrating circularity into public policy. By transforming these end-of-life tarpaulins, the European Metropolis of Lille is affirming its role as a driving force in the ecological transition of its territories. Far from being a one-off action, this initiative demonstrates that upcycling can meet the challenges of volume, quality and image, in line with the values and CSR commitment of the local authority's employer brand.
A large-scale circular textile initiative for local authorities
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