La Poste turns its old vests into thousands of responsible accessories

What to do with 20,000 vests that became obsolete after a visual identity change? Rather than opt for destruction or simple recycling, La Poste has opted for upcycling. In collaboration with LOSANJE, the group transformed 5.5 tons of clothing into useful and meaningful accessories - distributed to its employees and the general public.

Project type

Textile reclamation

Sector

Large groups

Usage

Internal communication

Year

2023

Key figures

15,5 K

kg of CO₂ avoided - equivalent to 155 round-trips Paris-New York

48 M

liters of water saved - equivalent to around 800,000 showers

+5,5t

of upgraded vests / +20,000 upgraded vests

36K

mass-produced upcycled kits and bobbins

Context

Giving a second life to La Poste's vests: a large-scale circular project

Following a change of corporate identity, La Poste found itself with 20,000 customer service vests that were no longer usable. Rather than storing or disposing of them, the group called on LOSANJE to give them a second life through a committed, circular approach. The aim: to reconcile utility, ecology and brand consistency in a nationwide operation.

process

Transforming 5.5 tons of textiles into sustainable accessories

LOSANJE used the end-of-life vests to design two emblematic and complementary products: - a practical kit, designed for the everyday use of postal workers - a bob with a bold design, aimed at the general public In all, over 36,000 accessories were produced, made with respect for the materials, uses and identity of La Poste. Each product illustrates the ability of upcycling to offer concrete alternatives, even on a very large scale.

results

Distributed at over 1,500 sites in France, these upcycled accessories enable La Poste to: - avoid the destruction of thousands of items of clothing - drastically reduce its environmental footprint - anchor its CSR policy in concrete, useful objects - strengthen team pride through an innovative, coherent project

An exemplary upcycling project for employees

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Whether you're looking to add value to your inventory, launch a sustainable project or make progress on your CSR commitments, we're here to support you.

Simon Peyronnaud

Co-founder Losanje

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